Later, as a young boy, his son, William B Pullum, started work as a fish porter and the badge was passed on. After some years of hard graft, he started his own wholesale business selling fish far and wide, soon opening fish and chip shops and fishmongers in London and Rochford.

He was also known as Billy Hundreds…

William B Pullums wife & his daughter, Yvonne, worked all their lives in the shops. His daughter pushing a handcart, laden with fish in wooden boxes from Rochford station to the shop on her own during the war. She went on to help set up and run the first supermarket fishmongers in the country. Yvonne’s daughter, Boo, was National Fish & Poultry Craftswoman of the year 5 years running.
Boo’s Father, Gordon, joined the firm in the early 1960s after a successful career in the Royal Marines; he went on to become a Master Fishmonger and President of the National Federation of Fishmongers and was a judge in the British fish craft championships.

He is known as young Hundreds…

Yvonne & Young Hundreds’ Son, Graham, worked with fish since he was a young lad and spent many early mornings on trips to the “Gate” with his father. He had the opportunity to work with some of the freshest fish from the Market and local fishermen. A self-taught chef, he spent time in Spain working in kitchens and studying Spanish cuisine.

Auntie Boo ran 100s as a small, successful café over 20 years ago; Graham brought his knowledge of Spanish cuisine and transformed 100s, the café, into Billy Hundreds Fish n Tapas Restaurant. In 2018, Grahams Son, Jordan (who joined the family business in his early 20s) & his business partner Claire (who managed the kitchen for Graham for 6 years) took over & continue the Billy Hundreds legacy.

I hope you’ve enjoyed our brief history lesson and feel confident that the fish and food you eat is sourced, cooked, and served with a passion cast from years of dealing with the finest produce possible and a wealth of experience spanning over 150 years.

We are, Billy Hundreds